About Nick Praulins
Get to know me
Who I am
I help growing companies find the language that actually travels: the words people repeat, the narrative that holds together when you're not in the room, the communication infrastructure that makes everything else easier.
I work with startups, emerging brands, and creative studios at critical moments: when you're scaling past the founding team, when the early story stops working, when everyone's building but no one agrees on what you're building anymore.
What I do
I create communication systems for companies that are still forming. Core narratives that everyone can use. Messaging frameworks that work whether you're talking to investors, customers, or journalists. The foundational language work that makes hiring faster, fundraising clearer, and growth less chaotic.
This isn't branding. It's infrastructure. The layer underneath campaigns and content that ensures everyone is finally describing the same company.
Most projects focus on three things: developing your core narrative, creating practical messaging frameworks, and building communication systems that scale without you.
Recent work
I led the communication strategy for JobCloud's dual-brand rebrand, working with leadership to align messaging across jobs.ch and jobup.ch whilst navigating market positioning, stakeholder expectations, and organisational change. That work taught me what it actually takes to create clarity when the stakes are high and everyone has a different view of what success looks like.
I continue to work with JobCloud on ongoing communication initiatives, supporting its core business as it continues to grow and evolve.
Why my background matters
I spent eight years running schools before moving into communication strategy. That might sound unrelated. It's not.
Running a school is continuous stakeholder communication under pressure. You're translating vision into practice. Aligning people who see things differently. Creating clarity that actually holds up when things get messy. Growth is never clean, and clarity is never finished.
That experience shapes how I work now. I'm comfortable with ambiguity. I don't need the strategy to be perfect before we start building. I understand that "growing potential" isn't just a nice phrase. It's what you're managing every single day.
Beyond the work
I co-founded Let's Be Real, a mental health initiative for young people. I'm a certified Mental Health First Aid trainer. This work taught me that clear language and psychological safety aren't separate things. They're how you create environments where people can actually think clearly and do their best work.
I also train for HYROX, road cycle whenever possible, and explore the Stockholm archipelago when I should probably be working.
Get in touch
If you are facing a moment where communication needs to be clear, credible, and shared, let’s talk.
You don’t need a long brief. A short conversation is usually enough to see whether I can help.