Hi, I’m Nick Praulins.
I turn strategy into language people can use, repeat, and act on.
What I do
When companies grow, shift direction, or rebrand, I help teams develop and land one clear story internally and externally across markets.
This work is part of building a broader strategic communications practice; one that helps challenger brands and next-generation businesses define new pathways to growth.
Who I work with
Today, I work with founders and leadership teams to translate strategy into communication people actually understand and use.
I support organisations navigating change, rebrands, or growth, particularly where internal alignment and external clarity need to work together.
This often includes growth stage companies whose rapid expansion has created communication strain.
My work is most valuable when communication is central to organisational success.
What I take responsibility for
I take responsibility for the communication narrative when things are changing.
That means ensuring leaders, teams, and markets understand what is happening, why it matters, and how to talk about it in a consistent and confident way.
I help organisations move from abstract strategy to language and content people can actually use in meetings, presentations, emails, decisions and other internal and external touchpoints.
Where this work shows up
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I take ownership of internal, B2B, and B2C communication during rebrands and periods of organisational change. My role is to ensure the new direction is clearly understood, consistently communicated, and confidently adopted across teams, markets, and audiences.
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I help organisations define how communication needs to evolve as they grow. This includes setting clear priorities, audiences, and messages so communication supports scale, rather than becoming fragmented or reactive.
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I develop and shape the core narratives leaders and teams use to explain what the organisation does, what is changing, and why it matters. This includes writing and refining key messages, scripts, presentations, and shared language.
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I define and operationalise tone of voice so brand principles translate into language people can actually use. The focus is on consistency without rigidity, and clarity across different countries, cultures, and contexts.
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I design and facilitate workshops that support communication, alignment, and capability building. This includes leadership alignment, team effectiveness, strengths-based working, wellbeing, and practical learning that leads to real behavioural change.
These are not standalone services or fixed packages. Most organisations hire me to take responsibility for communication across a critical moment, with the work above describing the different ways that responsibility shows up.
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How I work
Through collaboration and iteration, my goal is to reduce ambiguity, focus on what people actually need to understand and repeat, and bring the narrative to life. My role is to translate strategy into language that is usable and credible in real organisational settings.
I work independently or alongside internal teams, agencies and partners, depending on what the situation requires.
When you should talk to me
You should talk to me if you are:
Looking for content and communication leadership without building a large agency structure.
Managing change where clarity really matters.
Preparing for a rebrand across countries or markets.
Trying to align internal and external communication around one clear story.
AI, language & judgement
Large language models are becoming powerful partners in thinking and drafting, and used well, they can meaningfully support communication work. They surface patterns, accelerate iteration, and help teams explore ideas more efficiently.
At the same time, organisational communication depends on nuance that current AI systems can’t yet reliably discern: shifting sentiment, unspoken context, tone, timing, and power dynamics.
I use AI as a thought partner, not a substitute for human judgement, combining its strengths with editorial care and contextual awareness to ensure communication remains accurate, appropriate, trustworthy, and human.
About me
I have led communication and learning in complex organisational environments for over twenty years, supporting teams across countries, cultures, and contexts.
In recent years, this work has focused on brand, rebrand, and organisational change, where clear narrative and internal alignment are critical.
Having lived and worked across Europe, Australia, and Southern Africa, I bring a strong sensitivity to culture, language, and how communication actually lands with different audiences.
I work in both advisory and in house contexts, taking responsibility for shaping and sustaining internal narratives over time, particularly during periods of change.
Recent clients & partners
Experience across contexts
Alongside corporate work, I collaborate with organisations such as Europass Teacher Academy and co-founded Let’s Be Real, a European initiative focused on mental health communication in school communities.
In these settings, I support educators and leaders working in multilingual and multicultural environments, applying the same communication discipline I use in corporate contexts: translating complexity into shared language and practical understanding.
Different audiences, same work. Communication that holds across borders, cultures and systems.
Latest insights
Get in touch
If you are facing a moment where communication needs to be clear, credible, and shared, I would be glad to talk.
You do not need a long brief. A short conversation is usually enough to see whether I can help.
FAQs
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I help teams, brands and communication line up so everyone is telling the same story. When things are changing or growing fast I turn strategy into language people can actually use.
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I work with organisations operating across countries and cultures, especially those navigating growth, change or rebrands. If clear communication is key to your success we should talk.
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Because good strategy only works if people understand it. I make sure your message lands, is repeatable and stays consistent across every meeting, email and client touchpoint.
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Rebrands, internal alignment, leadership launches, tricky market messaging or moments where clarity really matters. Basically anywhere where getting it wrong would cost time, money or confidence.
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Yes. I use it to explore ideas and accelerate iteration. But human judgement is still essential. I combine AI with editorial care and context to make sure communication is accurate, credible and human.
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Just reach out. You don’t need a long brief. A short conversation is usually enough to see whether I can help make your story clear and confident.
As organisations scale, communication either creates alignment or accelerates chaos. This article introduces practical frameworks to build a scalable internal communication system - with a downloadable slide template to put it into practice.